We roll into “The Arm” studio in Williamsburg I am shocked
at how many guys were there. We were
outnumbered. Not just by dudes, but
hipsters. I was looking at all these
crazy letterpressed posters on the wall, and I started getting nervous about my
potential lack of creativity. Panic set
in.
We had a lesson on how to use the massive beasts of machines
(five rollers, giant crank, tacky ink) and off we went. We were given free reign to make whatever we
wanted. Most teams started making
posters of sayings including “You are not your code”. Hipsters, remember? We opted for greeting cards with a simple “Love
& Thanks”. Mostly because we wanted
to use the ampersand, but also because we wanted something useful. We all looked around at each other’s work, and I’d be
lying if I said I didn’t feel judgey looks from those hipsters. 
Before our lunch break, we were poking around at the image stamps available to us, and the three of us pointed and shouted “LOBSTER” all at the same time. We knew we’d be making something with a lobster, we just weren’t sure what yet.
After our lunch break we started looking up lobster sayings
and boom… party like a lobster. Done
deal. We set up the press with navy ink
for the letters, cranked them all out, and noticed as everyone in the class
left their presses and came over to check ours out. They just couldn’t wait to see when we were
going to do the lobsters. We cleaned the
machine, inked it up in red, and off we went.
The results were AMAZING! Couldn’t
be happier. Look at these little guys! Everyone was asking for copies.
At days end, we left with some awesome cards, the awe of
jealous hipster dudes, and some awesome cards. And the best part, we can go back and use the press
anytime we want. I am already having visions
of Christmas cards. Too soon?
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