Sunday, April 21, 2013

Crankin’ it Out

Not everyone appreciates craftiness, but I sure do.  Two friends asked if I wanted to take a letterpress class in Brooklyn.  I didn’t know a thing about letterpress, but they had me at “homemade greeting cards”.

We roll into “The Arm” studio in Williamsburg I am shocked at how many guys were there.  We were outnumbered.  Not just by dudes, but hipsters.  I was looking at all these crazy letterpressed posters on the wall, and I started getting nervous about my potential lack of creativity.  Panic set in.
We had a lesson on how to use the massive beasts of machines (five rollers, giant crank, tacky ink) and off we went.  We were given free reign to make whatever we wanted.  Most teams started making posters of sayings including “You are not your code”.  Hipsters, remember?  We opted for greeting cards with a simple “Love & Thanks”.  Mostly because we wanted to use the ampersand, but also because we wanted something useful. We all looked around at each other’s work, and I’d be lying if I said I didn’t feel judgey looks from those hipsters. 

Before our lunch break, we were poking around at the image stamps available to us, and the three of us pointed and shouted “LOBSTER” all at the same time.  We knew we’d be making something with a lobster, we just weren’t sure what yet. 

After our lunch break we started looking up lobster sayings and boom… party like a lobster.  Done deal.  We set up the press with navy ink for the letters, cranked them all out, and noticed as everyone in the class left their presses and came over to check ours out.  They just couldn’t wait to see when we were going to do the lobsters.  We cleaned the machine, inked it up in red, and off we went.  The results were AMAZING!  Couldn’t be happier.  Look at these little guys!  Everyone was asking for copies.
At days end, we left with some awesome cards, the awe of jealous hipster dudes, and some awesome cards.  And the best part, we can go back and use the press anytime we want.  I am already having visions of Christmas cards.  Too soon?


No comments:

Post a Comment